05 Mar GDPR – What you need to know
Disclaimer: Please note that this post is for information purposes only, and should not be relied upon as legal advice. We encourage you to work with legal and other professional bodies to determine precisely how GDPR might apply to your organisation.
What is GDPR?
In a nutshell, GDPR: the General Data Protection Regulation is a European privacy law that comes into effect this year.
If you have some spare time, this is the official document outlining everything – https://gdpr-info.eu
However, we have some of the headlines for you.
When does GDPR come into effect?
25th May, 2018. There is no grace period, so you need to be ready to go on that day!
Does Brexit effect GDPR?
No, it will still come into effect on the 25th May 2018, regardless of whether we are in the EU or not.
Does it affect every business? Small or Large?
If you collect, store or use personal data, then GDPR will apply to you. This can be as simple as a list of names, email addresses, and telephone numbers.
What does GDPR do?
Essentially it will give people more control over their data, making it easier to access it, delete it and transfer it. For example, people have a right to ‘be forgotten’ and can request all their information be deleted.
Businesses must obtain specific consent to use the data, and must provide full details of how this personal data will be secured / handled / shared and how long it will be held for. It is really important that people opt in, even if you already hold their information on a databse. We have already seen a few emails from companies asking people to opt in, including those who have already signed up. The consumer will now have the right to complain if data is mishandled or misused and have the right to know if their data has been hacked / stolen.
This new law is designed to keep your data safe. Although changes to your processes and procedures are required, this is a good thing. It is here to protect you.
What if I don’t comply?
Very simple. The fines are large. €20 million or 4% of your turnover. You need to get this right.
What are the next steps?
If you haven’t started thinking about GDPR then you need to. In our world of digital marketing, things are going to change massively. The way information is collected via your website and how you send out email campaigns is going to change. We are happy to help and discuss our knowledge with you. Just get in touch.